Worldwide, more than 1.19 million people die in road incidents each year, and 20 to 30 million more are seriously injured. (Data from the World Health Organization – 2023.)
These figures are simply unacceptable.
What’s even more unacceptable is that 90% of these deaths and injuries occur in low- and middle-income countries. This makes it not only tragic but also deeply unjust.
We firmly believe in the power of education and prevention as infallible tools to improve people’s lives. In the specific case of road safety, these tools can save millions of lives worldwide.
We aspire to spark a cultural and societal change through the promotion of best practices. A change that begins with raising awareness of road risk perception and extends to demanding from governments streets where safe and peaceful coexistence is a universal right.
Our goal is to contribute to the Global Plan for the Second Decade of Action: reducing deaths and injuries by 50% by 2030, strengthening constant training and education, and promoting the demand for road safety in society.
Our VISIÓN
To become one of the leading international advocates and agents of change in effectively reducing road traffic casualties, contributing social and educational value.
To provide strategies that foster cultural change to reduce road traffic incidents and their consequences. To empower society as the driving force behind this change.
Professionalism, empathy, commitment, and integrity.
In-visible streets is a multimedia project that aims to raise awareness about road safety globally, especially in places where governments seem to pay little attention.
It is also a heartfelt tribute to the millions of victims affected by road incidents with severe consequences.
To achieve this, we have developed four complementary components:
We will produce the first mainstream documentary on road safety, aimed at a general audience, to be streamed on platforms such as Netflix, Apple TV, or Amazon Prime.
Importantly, we will also give a voice to victims and their families, who will share firsthand accounts of the harsh realities and help weave the narrative around various topics.
Perhaps the most ambitious part of the project, this initiative aims to screen the documentary in at least 10,000 educational institutions worldwide by 2030, creating avast network of trained volunteers to lead discussions on road safety with students, teachers, and parents after each screening.
A public and free audiovisual repository hosted on a website, containing all complete interviews with road safety experts featured in the documentary. It will serve as a resource center for anyone interested in the topic worldwide.
A business angel to join us from the start in this journey to make streets safer, fairer, and more peaceful.
A partner not solely driven by commercial goals but by a commitment to a global community.
We are also seeking public or private institutions to support the initiative and actively collaborate in making the project and its cause more visible.
We already have the support of Redux Alliance, Fundación Mapfre, the Argentine Firefighters Foundation, the University of Bari, and the Argentine Confederation of Educators, among others. But we are always looking for new allies.
Participation in a transformative change that will save millions of lives through assertive communication.
Global outreach to millions of people, especially young individuals aged 15 to 35.
We are an interdisciplinary team composed of:
Matías Ghio, audiovisual producer and director, and longtime road safety advocate.
Myriam Serulnicoff, sociologist with extensive experience in public and private institutions focused on road safety.
Paula Marchesini, civil engineer and road safety specialist.
And a broad team of professional collaborators who assist in each of the specific areas needed.